Instagram is a social media platform that relies highly on visual media. It offers several features to share visual content, add links, or even shop straight from Instagram. All of these combined make it an excellent tool to promote fashion brands. Fashion is one of its most popular niches.
From this, one may believe any Instagram fashion account gains instant success. Unfortunately, that is not the case for many. While the platform is for this niche, many brands fail to utilize it. That is because these brands do not execute their marketing correctly. To ensure you can run your fashion marketing correctly, we have compiled a list of tips you can follow:
- Image Optimization
As mentioned earlier, Instagram is a highly visual platform. To beat the competition, one must ensure to have superior visual content. It is imperative to have a high-quality camera and visually appealing aesthetics to gain popularity. One must showcase their products to make them pop out from the rest of the image, emphasizing your product too.
Following a theme for your account can boost your follower count as well. One should be careful when choosing a theme. This theme will play as a representative for your brand. Visitors will get an essence of your brand style and may follow if they like it.
- Posting User-Generated Content
User-generated content is any content created and posted by a user on platforms. These can be extremely useful when marketing on Instagram. Posting content created by a non-official representative of your brand about your brand can incredibly boost your brand awareness. That is because the creator’s followers and closely associated people become aware of your brand.
Posting such images and videos allows your account to have diverse content. That will showcase the authenticity of your brand, and more visitors will be inclined to follow and purchase your products.
- Be the Trend Setter
On most social media platforms, hashtags are a way to discover content. Using hashtags can spur the growth of your Instagram account. However, often just jumping onto a simple hashtag may not complete the trick.
Starting your hashtag can produce incredible results. But be careful with your word choice when creating the hashtag. Adding general words will make your hashtag blend in with the crowd, yielding low results. Using your brand name in the hashtag can increase the hashtag performance. That way, your brand recognition grows. One can even find SEO (Search Engine Optimization) keywords to use in their hashtag.
For instance, the famous Marvel movie ‘Black Panther.’ The hashtag #WakandaForever was on-trend when it was released. That had played a tremendous role in its performance at the box office.
- Partner Up!
Instagram has tons of influencers. Their accounts have thousands to millions of followers. Connect with them to partner up and get a boost with their support! Instagram influencers have many people whose decisions are heavily dependent on their opinions on products.
Promoting your brand on their accounts will enable your brand to have access to all of its followers. Find an influencer with a specific cliche’ who will be helpful to you and will be vital for your brand’s performance.
Many influencers on Instagram are only popular on this specific platform. To tackle this, brands choose to build a partnership with celebrities. That allows your promotion to be available on every social media platform of celebrities. Certain celebrities have some hard-core fans who purchase products solely based on the endorsements by these stars. The right celebrities can have a much more significant impact than Instagram influencers.
- Use Instagram Features
All Instagram features such as IGTV, reels, and stories, which you need to utilize. These features are a great way to expand your audience. Create videos to post on these features to engage all audiences available on Instagram.
You can even promote your feed posts on Instagram stories. That has proven to boost engagement as it opens two outlets one can access. Behind-the-scenes shots, creating videos from photos, and bloopers to entertain the audience, too, have proven a success.
- Bring the Market to Instagram
Instagram now has a shopping feature. That has worked wonders for tons of brands. Before, users or potential customers would have to go to a different page to access the product on sale. Customers would have to find the link and then would be redirected to your website. However, with the latest shopping feature, one can shop directly from Instagram itself. That saves users the hassle of finding the link to your brand and increases the overall customer experience.
Ensure to use this feature as it can dramatically increase the sales generated and boost your brand performance.
- Study Instagram Analytics
Instagram analytics is a handy tool for any brand looking for growth. These give you feedback on user engagement in each post, which will analyze what type of posts are giving you the most desired results, and one should derive their future posts tailored by these feedbacks.
Analytics also gives you info about your audience demographic. You can find out the age group, gender, and country of your audience. That information should be taken into consideration when creating posts.
- Instagram Advertisements
Instagram ads enable you to access a massive audience. That can benefit all brands, especially when one has a clear idea of their target audience. Curate ad posts catering to this audience, as particular segments prefer different types of content.
One can likely post a single image, carousel, video, stories, and reel ads. Each of these modes has different purposes. Many even add their shopping portal onto the advertisement to enable direct shopping access. Hiring professionals to create the perfect ad is advisable to ensure to make the best out of Instagram.
Instagram can help to multiply revenue generated in fashion brands. This social media platform is the perfect place to increase brand awareness. It has all the tools and features needed to uplift your brand and the ideal user demographic too. Following the few tips given above, one can ensure they fully utilize all Instagram offers.