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Getting their comic on, on Instagram. As one of the largest comic book shops in the world, Third Eye Comics (@thirdeyecomics ) is every comic fan's dream destination. “Our audience tends to get to know the staff through our Instagram postings, and have almost seen our team develop into a cast of characters,” says their founder and CEO Steven Anderson. Their staff loves to showcase fun in-store moments of themselves geeking out over their latest stock. “This for us is really extra special as we really do pride ourselves on our relationships with our customers, and to see that extend to Instagram is even cooler.”
📷 by @thirdeyecomics
Rain or shine, land or sea, Surf Fit Studio (@surf_fit_studio ) is always-on for a surf session. 🌊 🏄♀️ "We're a west coast inspired studio with a summer beach temperature," says their Administrator Nana Shibuya. For #MarineDay ( #海の日 ), The Japan-based studio uses Instagram to help spread the waves and bring the beach to women. "Surf Fit studio supports modern women’s strength and beauty by strengthening their core," Nana says. "We help busy women who can’t find time to go the the beach!"
📷 by @surf_fit_studio
“It’s only through something like Instagram where it's so visual that we're able to capture the incredible things we have in the museum and showcase them,” says Melbourne Museum's (@melbournemuseum ) Social Media Manager Olivia Gumienny. From their aboriginals gallery to a giant articulated whale skeleton, Instagram helps the experiences at the museum spring to life. “Jump on IGTV,” she says. “We’re seeing some great engagement there and its been nice to share some long-form video content for our followers. We have some other fun stuff coming and are now preparing IGTV content as part of our briefs.”
📷 by @melbournemuseum
Growing community for generations. “Our Instagram tells our full story, shares our legacy and history and spotlights the stories behind our products,” says Wing On Wo & Co (@wingonwoandco ) 5th generation owner Mei Lum. Founded in the 1890s, the oldest operating store in New York’s Chinatown began specializing in porecelain in the 1960s, a passion of their 3rd generation owner Nancy Seid. In the face of New York’s ever-changing landscape, Mei has once again revamped the business by bringing it online and starting the initiative with their community called The WOW Project to serve as a beacon and model for those who wish to protect and grow the Chinatown community in Manhattan. Their pro tip for other businesses? “Focus on using the Instagram platform to connect your audience with the story of your brand,” Mei says. “Ultimately it’s not about which tools you use, it’s about creating a narrative around your brand that people find compelling and connect with emotionally. Human-centered, not product centered.”
📷 @bonnesilvie @lilmisch @junebugkim @skkira
“Imagine a store that feels like shopping your Instagram feed IRL,” says SHOWFIELDS (@showfields ) co-founder and CRO Katie Hunt. Their 4-story flagship store houses curated art spaces that transport their customers into the world of brands, artists and experiences of tomorrow. “A big part of our business is making retail an experiential destination, and we can tell right away how something will perform in the store based on how it performs on Instagram,” Katie says. “We are the most interesting store in the world not because we are interesting, but because we are a stage for those that are breaking boundaries and innovating at every turn.”
📷 by @showfields
“We started using Instagram as a tool to communicate and engage with readers around the globe,” says POPEYE Magazine (@popeye_magazine_official ) Deputy Editor Kazuyoshi Saito. Sold in Japan with fans in the US, Europe and Asia, POPEYE’s “magazine for city boys” explores fashion, culture and life in their favorite cities. Stories and IGTV help bring those features to life with video, in ways that can’t be done on paper. This month, they’re featuring movies and Mexico City. “Seeing comments and messages on our account, Instagram assures us that many of our global audience empathize with our proposal of the ‘city boy’s way to live’,” Kazuyoshi says. “We always want to represent the same beliefs on Instagram as what we do in our paper magazine.”
📷 by @popeye_magazine_official
Steps away from the heart of culture, the Conservatorium Hotel (@conservatoriumhotel ) pairs vibrant design with exceptional experiences. “[Our Instagram] highlights the various outlets, activities and the artistry of our people—the personalities that make the guest experience,” says their Online Marketing Executive Wes Viana Ferreiro. The Amersterdam-based brand shares content that not only provides a sense of longing but also belonging. “Guests are the perfect influencers of a brand and offer a perspective that no-one in-house can give,” he says. “This is content that other travelers would love to see and engage with.”
📷 by @conservatoriumhotel
“Our favorite part of Instagram is being able to reflect who we are as a brand through our content on our feed, stories and ads.” says Tender Greens’ (@tendergreens ) VP of Marketing Jack Oh. From the food they serve to the farmers they partner with, Tender Greens' belief of putting good in and getting good out extends to everything they do. Cooking from the heart with no compromises. “We believe our food is more than just a meal but a way to bring people together,” he says. “Through our Instagram, we seek to capture the community that Tender Greens fosters while also highlighting the hand crafted dishes that people have made a part of their shared experiences with one another.”
📷 by @tendergreens
Happy #4thofJuly ! 🎆 🎡 🛥 A place where grand finales never end, Navy Pier (@navypierchicago ) celebrates the US’s birthday with one of their magnificent fireworks display over Lake Michigan. Known as the “People’s Pier”, the popular destination lives up to its nickname on Instagram with user-generated content and their captivating takeover series. “We encourage our audience to use the hashtag #NavyPier for a chance to get featured on our page, which has been successful for us.” says their Social Media and Digital Specialist Genesis Villarreal. “To date, this hashtag has over 533.4k uses.”
📷 by @navypierchicago
“We aim to make [women’s] lives easier and happier through positive and purpose-driven content, innovative technology, inspiring experiences and thoughtfully curated products,” says POPSUGAR (@popsugar ) founder and president Lisa Sugar. The San Francisco-based brand leverages in-app tools and features to bring the trendiest and buzziest news to their followers. “The average PS follower taps the app at 18+ times daily, so they’re always expecting to see something new and timely from us.” Their pro tip for other brands on Instagram? “Get metrics-obsessed! POPSUGAR tracks a number of KPIs that give us insight into follower engagement, content performance and overall account health.”
📷 by Getty for @popsugar
“We put the lots in burger zealots. Or was it the zeal?” comes from My Burger’s (@myburgerusa ) manifesto inside every one of their restaurants. The Twin Cities brand carries over that whimsical attitude along with mouthwatering burgers onto their Instagram. “We have fun with our brand,” says My Burger (@myburgerusa ) Brand Manager Riley Abeyesekera. “We are proud of the quality of our food and we want everyone who engages with us, whether it be in-store or on social media, to feel like they have had a positive interaction with us.”
📷 by @myburgerusa
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